PELE Kudren

Is an exceptionally talented director based in Los Angeles, California.

We had the pleasure of meeting her on a commercial set and were immediately impressed by the undeniable artistic talent and individuality evident in her work. It was a great honor to be entrusted with the task of designing Pele’s website and showcasing all of the extraordinary projects, a testament to her exquisite taste in art.

BUSINESS : DIRECTING & PRODUCTION DESIGN

DESIGN STYLE: CITY NEON

TALKING DESIGN

Pele gave us the green light to let our creativity shine on her website. Our goal from the beginning was to capture the fierce and fun femininity that is a fundamental part of her work and her personality.

We decided to use black backgrounds to make the images in her content stand out, but added just the right amount of hot pink detail and occasional white text. The hot pink created an incredible contrast with the black, giving the entire site a lively vibe and achieving that "city neon" look we were going for.

Since Pele is a proud New Yorker, we thought this design choice really did justice to her hometown. Choosing a happy, relaxed handwritten font style was another way to tell her site visitors that she's a total artist, with a passion that shines through in everything she does. She is always ready to make a statement in service of her clients, and we wanted that to come through loud and clear!