A Whole New You

Lynn Gonzalez is a passionate licensed social worker who founded her company to forge mental health and her Christian faith.

Lynn approached our team after having done some branding work for her niece. Being mental health advocates ourselves, we were inspired by her passion and motive to help others - bringing mental health awareness into a community that once disapproved of it. Lynn’s work in her parish has been nothing short of astonishing, and when she asked us for help on her website, social media, and branding, we were all for bringing mental health information to everyone who may need it!

BUSINESS : PSYCHOTHERAPY & LIFESTYLE

DESIGN STYLE : LAVENDER SPA

TALKING DESIGN

When we delved into the world of branding, we were on a mission to infuse tranquility and ease into the essence of the brand. As we spruced up the old logo, we aimed to blend a touch of tradition with a dash of modernity and tranquility.

The realm of mental health is often shrouded in secrecy, and we sought to carve out a safe space for healing. That's why we were drawn to the majestic hue of purple. This color not only echoes the essence of Christianity and the healing properties of amethyst but also the soothing aroma of lavender.

With amethyst known for its healing powers and lavender celebrated for its calming and stress-relieving qualities, we felt inspired to reflect the delicate beauty of nature and the purity it embodies. This led us to embrace a clean and distinctive typeface that perfectly encapsulates the brand's essence.